The research question
How do contemporary art galleries and artists design agile exhibitions to lyrically inspire Generation Z creatives?
What is Lyricism?
What does it mean to inspire?
Inspirare – to breathe – an unconscious burst of creativity towards an artistic endeavour. The muse provokes an experimental rapture in the moment.
Who are Generation Z Creatives?
Gen Z Creatives as Art Experts
These people are 15 to 24 year old practicing/aspiring artists who have an intricate familiarity of the expressive practice. This knowledge provides a frame of reference to understand temporary and transient art and its mediation.
Their cultural tribe habits 2020
Spiritual selfishness: experimenting with self-centred beliefs accentuating free will and hedonism
Digital minimalism: craving for underwhelming sophisticated mediation and stripped-down aesthetics
Semi-presence: seeking refuge from the everyday state and rhythm of half-tuned-in fragmentation
Rethinking humanity: grounding the fundamental nature of personhood and creative identity
Instant counter-culture: creating micro-moments of empathy, outrage and belonging in ephemeral mobility
Their head and the mind space
Inspiration: acceleration of instantaneity
Authenticity: being yourself and living in the moment
Inclusivity: finding it easy to embrace ideas and inspiration from others
Modification: expecting artistic invitations for affective adaptation
Remediation: facilitation of expressive affordances
Their craft habits and expectations
Hyper-fluidity: an intuitive relationship with technology
Visual coding: unafraid to alter impressions
Assemblages: propensity to make collages and add sound layers
Beyond selfies: putting your own creative lens on material things
Mobile instantaneity: serendipitous creativity in the moment
What we are not researching in the project
- Pre-structured storytelling
- Planned user-centred participation
- Post-structured messaging and education
- Bullshit profundity
- The museum as a selfie magnet
Reported qualities that inspire Gen Z Creatives may be
- Dynamic and in the moment;
- Slow and unique;
- Novelty for self-initiated iterations;
- Unprompted but inviting;
- Multifarious serendipity for liberal interpretation
Previous research on gallery exhibitions indicates
- Not experience spaces but experiment spaces
- Not for learning but for unlearning
- Must defy sacred elitism and enable lyrical profanity
- Structured provocations around original idea behaviour
- Creative breadcrumbing spaces for temporal inspiration